Reversing The Decline Of Marketing’s Role

Marketing needs a new business purpose. Without a new business purpose, marketing will have no purpose. Instead of a profession, marketing has become a trade: the trade of managing and executing marketing and media tactics. Marketing has fallen in love with the increasing number of communication channel opportunities, social media, entertainment, events, online and so … Read more

Film Festival Keeps Its Audience Under Hypnosis

Catching up with friends, working out at the gym, or going out to see a movie are just some of the practices we turn to when we need to relax. But because of the pandemic, much of our (let’s call it) relaxation therapy has changed. We connect via Zoom, exercise indoors, and get ourselves comfortable … Read more

Rebranding Must Signal Real Change

In a recent report from Cheddar, Jen Hwang, Global Vice President of M&M’s, shares the rationale behind reworking classic M&Ms characters to become more inclusive. “M&M’s is on a mission to create a world where everyone feels they belong,” says Huang. She says the multicolored and embodied candy will get an updated look and tone, … Read more

Step Into a New, HD Quality Era of Mobile Gaming

The mobile game market is an “8-bit” issue for gamers who want to feel high-quality experiences similar to those offered by console games. BBH London sympathizes with them, and in a new campaign for Samsung, the agency is inviting users to discover a new era of gaming, one very immersive and previously only available via … Read more

Brands Need Creativity And Cross-Functional Teams

In a recent marketing report, Deloitte, the multinational professional services network, shared information from its Global Marketing Trends Executive Survey. At the core of the discussion – Building the Intelligent Creative Engine – How unconventional talent strategies connect marketing to the customer – is how to generate and integrate creativity while needing the analytic skills … Read more

ScotWind offshore auction raises £700m

IMAGE SOURCE – GETTY IMAGES ScotWind has seventeen projects covering a total of 7,000km2 that have been chosen in the first leasing round in a decade. They have a combined potential generating capacity of 25GW – well above the expected auction outcome of 10GW. Scotland has 1.9GW of operational offshore wind, and another 8.4GW in … Read more

PSAs Stress the Importance of Not Driving While High

In the 1980s, the US Department of Transportation’s National Highway Traffic Safety and Advertising Board (NHTSA) successfully changed the conversation about drinking and driving. Most recently, their efforts have contributed to a 20% reduction in deaths driving with alcohol disability. As of 2019, the duo are working to change attitudes about getting behind the wheel … Read more